brand watch hyein seo // SIRENS SS20

get to know fave womens streetwear brand hyein seo // the belgium based brand was formed back in 2014 by South Korean designer hyein seo (figures) // Seo went to antwerp academy of fine arts whilst there she became known to New York Vfiles team and won an award from British Fashion Council for emerging designer //

the brand has pushed streetwear boundaries from its start with the “FEAR” collection for V files and been experimenting ever since //

the SIRENS SS20 collection i particularly love // an eclectic mixture of 90s inspired punk with ethereal goth chic //

also can we have a moment of appreciation for the hair and accessories styling // that is FIRE // i want to be an pixie now //

if youre in london you can find certain pieces stocked in Browns and machine-a // yes please !!

rebekah.

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