brand watch Napapijri

new fave on my rail has to be italian brand napapijri // perfect drip for the winter season napapijri has been a long standing european name focusing on outdoor apparel and travel bags // the rainforest jacket is now a seasonal staple for streetwear heads and skii-ers alike!

with its slick negative black && white icon Napapijri keep their designs simple this season focussing on sustainability and durability // and a recyclable jacket //

proving theyre relevant as ever, sponsorships with up and coming uk artists is part of their latest media campaign including by best new drum and bass badgirl Sherrelle yeeeeeah G //

the brand has also been teamed up with Martine Rose for collections since AW17 which have been heavily sought after // rose said of the latest SS19 collection “Prints took a variety of inspiration, from early 90s UK garage and sportswear graphics to art deco upholstery fabrics and aerial views of rural landscapes across the American Midwest.”// peep the lookbook below // more info can be found at http://www.napabymartinerose.com/

oh yeh and they partnered with karl lagerfield for parkas and ski pants in 2004 // iconic //

rebekah.

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