brand watch Napapijri

new fave on my rail has to be italian brand napapijri // perfect drip for the winter season napapijri has been a long standing european name focusing on outdoor apparel and travel bags // the rainforest jacket is now a seasonal staple for streetwear heads and skii-ers alike!

with its slick negative black && white icon Napapijri keep their designs simple this season focussing on sustainability and durability // and a recyclable jacket //

proving theyre relevant as ever, sponsorships with up and coming uk artists is part of their latest media campaign including by best new drum and bass badgirl Sherrelle yeeeeeah G //

the brand has also been teamed up with Martine Rose for collections since AW17 which have been heavily sought after // rose said of the latest SS19 collection “Prints took a variety of inspiration, from early 90s UK garage and sportswear graphics to art deco upholstery fabrics and aerial views of rural landscapes across the American Midwest.”// peep the lookbook below // more info can be found at http://www.napabymartinerose.com/

oh yeh and they partnered with karl lagerfield for parkas and ski pants in 2004 // iconic //

rebekah.

brand watch hyein seo // SIRENS SS20

get to know fave womens streetwear brand hyein seo // the belgium based brand was formed back in 2014 by South Korean designer hyein seo (figures) // Seo went to antwerp academy of fine arts whilst there she became known to New York Vfiles team and won an award from British Fashion Council for emerging designer //

the brand has pushed streetwear boundaries from its start with the “FEAR” collection for V files and been experimenting ever since //

the SIRENS SS20 collection i particularly love // an eclectic mixture of 90s inspired punk with ethereal goth chic //

also can we have a moment of appreciation for the hair and accessories styling // that is FIRE // i want to be an pixie now //

if youre in london you can find certain pieces stocked in Browns and machine-a // yes please !!

rebekah.

brand watch A-COLD-WALL*

a-cold-wall* has gained an immense following since its birth just a few years ago // london based founder and designer Samuel Ross formed the brand in 2015 and has always used the platform to forward UK culture fusing high end with urban street style for deconstructed fashion at its best //

Ross received the BFC/GQ designer menswear fund award back in June as the brand jumps from strength to strength // well deserved recognition //

not to mention his SS20 show for LFWM was held at well known rave den printworks and open to the public // full of the usual deconstructed streetwear in a mix of earthy tones there was markedly more tailoring than perviously // hinting at things to come //

the rtw collection ‘Chroma’ was a triumph of the minimal && the monochrome with futuristic vibes // few of my fave pieces below //

and some for the girls too //

rebekah.

brand watch Mimm

uk heads may already know about nottingham based independent clothing music and arts store Mimm // from my time spent living in notts, Mimm really is a pillar of the local creatives && independent businesses movement which the city represents // they also do radio && various events which are worth checking out //

also their menswear and streetwear selection is always on point! // always reasonably priced too //

the latest collection is a sustainability focused drop “the mind collection” // organic and environmentally conscious each of the garments is hand embroidered in store // peep the minimalist garms below // lovelovelove //

few other bits from their other collections && instagram shown below to give you flavour //

Check them here >>>> https://www.mimm.co.uk/

the store in Hockley, Nottingham, UK

rebekah.

brand watch C2H4

get to know LA based C2H4 // brainchild of shanghai born girlboss Yixi Chen //

on the experimental and futuristic edge of streetwear design C2H4 draws inspiration from science and fabrics – hence the name //

clippets of recent collections SS18 ” Zero Gravity” and “WORKWEAR” by Chemist Creations [a sister creative company established by Yixi] below //

hyped collections and collabs tend to sell out rapid so you’ll need to be quick //

rebekah.

brand watch Adish

Area A collection by Adish debuts on End clothing //

streetwear with a Middle Eastern twist // love the colours and textures in this drop bringing a contemporary vibe to traditional Palestinian and Israeli inspired prints and motifs //

love this look and what the brand represent // be sure to check out their instagram and websites // im sure we will be hearing more from them //

rebekah.