riri launches FENTY

it was only a matter of time // rihanna pairs up with LVMH to launch fashion brand FENTY // after a successful collab with the likes of puma its nice to see Ri launch her own label on the more luxury end of the spectrum //

needless to say she’s a long-time style icon of mine //

taking a look at the first release lookbook for FENTY it’s plain to see many of what have come to be rihannas trademark styles // oversized tailoring && cinched waists with extra accessories that pop in simple colours //

my actual favourite looks are below // i particularly like the cohesion to the drop and the fact that she hasnt overdone the drop in terms of number of pieces //

the collection is already live online with pop up stores in Paris and one to come in NY in late June // no doubt other major cities around the world will get similar privilege //

it really is new territory for the badgirl entrepreneur and as the first woman of colour to run design for a fashion house at LVMH a historic achievement //

cant wait to see what else riri and FENTY will have in store for us ! //

rebekah.